10 frases de publicitários que nunca deves esquecer

por Criazine 25 Set 2015


Há grandes publicitários que pelo dom das suas palavras conseguem deixar frases que se vão perpetuar para sempre. Frases que devem ser lembradas, não como meros exercícios de retórica, mas sim como algo mais – mensagens que devem ficar guardadas na mente de um publicitário.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

David Ogilvy

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.

Leo Burnett

Enquanto uns choram, outros fabricam lenços.

Nizan Guanaes

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

Neste momento, a publicidade está muito parecida com o futebol: tem muito famoso, poucos que fazem gol e muitos que correm para abraçar.

Washington Olivetto

Don’t surround yourself with “yes” men and women. Stay close to people who aren’t afraid to tell you when you are wrong. You need people around you that you can trust to say “that’s a shit idea”. Every McCartney needs a Lennon.

Sir John Hegarty

To be considered a success in life you must own your first Rolex by the age of fifty.

Jacques Séguéla

Programmers are the new copywriters and art directors of the digital age.

Bob Greenberg

People hate advertising until they sell their car or washing machine.

David Droga